Ultimate Website Workbook
Helping Entrepreneurs Write Website Copy That Converts
Are you ready to learn strategies to turn your website into a high converting machine?
Are you interested in standing out in your niche?
What if I told you that your website is your ultimate sales funnel, and you can structure each page to get potential clients to become paying clients + much more!
Introducing the Ultimate Website Workbook
The Ultimate Website Workbook is a 26 page workbook instructing you step-by-step what to write on each page of your website to move new visitors through your sales funnel and get them to become paying customers.
Don't waste your time designing a website that looks pretty but doesn't convert potential clients into leads. And stop struggling with writing copy just to fill up your websites pages.
There are strategic ways to craft your websites pages to get viewers to become customers. Upon completion of the course you'll have written copy and designed each page so that your website will become a high converting marketing machine.
The Ultimate Website Workbook will give you all the guidance you need to create a great website.
You're going to love how easy writing copy can be.
The workbook includes 9 major lessons
1 | Understanding your buyers journey
Before jumping right in and creating copy it’s important to understand your potential clients and their journey to become a paying customer. Businesses refer to this as the sales funnel. Your website is your ultimate sales funnel. If a new visitor lands on your homepage your copy needs to be crafted to get them to continue down the buyers journey!
2 | How to create a sales funnel for your website
Take a moment and put yourself into your customers shoes. How are you going to get your new website visitor to become a paying customer? In this lesson I'll show you how to create your own sales funnel.
3 | How to identify your audience
There are 3 different groups that create your target market. In this lesson I'll have you define them because you need to craft your website pages specifically with them in mind.
4 | How to write a value proposition
Your value proposition should summarize why a consumer should buy your product or use your service. Think of value in terms of what value do you provide your clients. The workbook will introduce the 3 components to a great value proposition and help you write your own.
5 | How to create copy for your Homepage
Imagery and layout play a large role in indicating your business status, however the missing piece from most homepage designs is establishing the customers journey. Think of your homepage from a marketing perspective. In this lesson we'll discuss what you need to include in your homepage to push them down your funnel.
6 | How to create copy for your About page
Viewers read your about page to learn about you. The workbook will help you create copy that resonates with your viewer as if you were talking to them face to face about your business plus leads them where you want them to go next.
7 | How to create copy for your Services page
Your services page might seem overwhelming at first but this is an easy page to write copy for. The main goal of this page is to explain your services, your process and how a potential client should contact you. This lesson will show you what you need to include in your services page to keep pushing them down your funnel.
8 | How to create copy for your Contact page
Yes, even your contact page can be structured to encourage viewers to contact you. Make your potential client feel comfortable and ask the right questions. The workbook will show you how to achieve this.
9 | How to create copy for your Blog sidebar
Starting a blog was the single most important thing I did for my online business. Potential clients want to know the people behind the brand before they make a purchase. Blogging is the way to do that. Plus blogging drives people to your website. In this lesson you'll learn what you need to include in your blog’s sidebar to convert your reader into a customer.
A bit about me
My name is Kelly Conti.
I'm a graphic designer and founder of Red Lantern Creative.
I’ve been running my own business for over 8 years and have worked with small entrepreneurs to fortune 500 companies on their branding and digital assets.
When first starting out I too had trouble with my website. It wasn't until I created a sales funnel, defined my target market, and redesigned my website that I saw an astonishing growth in my traffic, website clicks and client list.
I originally created the Ultimate Website Workbook for my web design clients. Instead of asking for copy from my clients I had them complete the workbook before we created any designs for their website. My clients overwhelmingly loved the workbook and it made my web design process quick and easy for everyone!
These days I don't want to limit my workbook to just my clients. I want to share my knowledge and expertise with creative and driven entrepreneurs like yourself who want to create a website with copy that converts potential clients into paying clients.
"I feel ENERGIZED to create a website that can generate business for me."
- Sheilah Michaels
"You have totally inspired me to create a different kind of website!"
- Naveen Shah
The workbook is perfect for you if ...
You're totally lost on how to write copy for your website
You have copy but are not getting any sales or customers
You're looking for best practices to take your website to the next level
Frequently Asked Questions
If you're ready to create a professional website with copy that converts potential clients into paying clients there's no better time then now!
Create a website you’ll be proud of!